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The Federal Trade Commission has sanctioned Its final guidance to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Policy Act, Which address endorsements by consumers, organization, experts, & celebrities, as well as the disclosure of important connections between advertisers and endorsers.

Under these FTC Policy Guides, advertisements that hallmark a consumer & bequeath his or her experience with a service or product, as archetypal when that is not the "Case" will be required to clearly divulge the results, that consumers can generally expect.

The FTC Policy Guides also add new admonition to illustrate the long standing principle that medium connections are sometimes payments, or free products between advertisers and endorsers alliance, that consumers would not expect, "must be disclosed".

The FTC Policy Guides specify, that while decisions will be reached on a case by case basis,
the post of a blogger who receives cash or in kind payments, to review a services or product
is considered an endorsement. Thus, bloggers who make an endorsement or have an alliance
must disclose the material connections they share with the seller of the services or products.

The FTC Policy Guides also make it clear that celebrities have a duty to disclose their relationships
with advertisers when making endorsements outside the context of traditional ads, such as talk
shows events or in social media.

www. MS Exchange Hosting.com.au hold an internal standard of full transparency towards our
readers with respect to our relationships with advertisers and affiliate programs we sell, We Are
also in full compliance with the Federal Trade Commissions policies for social media disclosure.

www. MS Exchange Hosting.com.au Has affiliate programs with many Organizations... It links to
sites that lead to services or product, purchases with these Organizations, That generate Online affiliate revenue for www. MS Exchange Hosting.com.au

Conclusion:

Have you gone over any review copy and testimonials you have posted with a fine tooth comb, to be sure they’re compliant with the new FTC Policy guidelines!!!

If your site is classified as an "endorser" by the FTC Policy Guides, you should make compliance
your highest priority.

The possibility of an hefty fine for non compliance should be of a major concern. This information
does not constitute legal advice, nor should it be construed as such.

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Last Modified On:

30-10-2011

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